Reputation monitoring software was an inevitable outcome of the growing trend among businesses to track and manage their reputations online.
A quick Google search for reputation management software turns up turns up 6,140,000 pages of results. It may seem amazing since many businesses have never even heard of the term and most only recently.
But, it should come as no particular surprise since it has been an inevitable offshoot of the massive move of everything possible online. Businesses used to think in terms of brand management but today, with upwards of 85% of what is said about your brand is not said by you, it’s no wonder that managing a brand’s reputation is not longer a one-way street. It’s all about jumping into the stream and steering the dialog if you’re lucky but also reacting, defending, negotiating and counseling those who engage with your brand.
There are free online reputation management tools that are easy to find via a Google search but also reputation management software reviews. Just make sure the review site is in fact an impartial review site.
If your business does a lot of direct mail or email marketing, there are email reputation monitoring services and independent software available that are quite helpful.
Brand reputation monitoring is important in today’s fast-paced online world. More and more details are recorded, parsed and categorized. It’s no wonder the European Court of Justice ruled that individuals in fact, have a right to be forgotten. This has caused problems for Google which is still struggling to manage the effect of the ruling. This has no bearing on Google search results outside the EU but it shows how deeply the issues run.
Many businesses today some form of reputation tracker for businesses. Web reputation monitoring has in and of itself, big business.
While many turn to reputation management service companies or reputation monitoring software there are many things you can do and should do within you or your organization to keep your reputation aligned with your objectives. In this article, Kirill Kniazev does a fine job of laying out a list of reliable reputation management principles for smart small business marketing.